“Why does my fire department need a website?”
This question gets asked more often than you’d think. Even though we are in the age of technology, there are still those who don’t understand the importance. It’s an expense (though I’d argue its an investment, not an expense) and many don’t understand what a website can accomplish for large city agencies to small volunteer departments and everyone in between. In this article, we discuss the top 5 reasons your fire department needs a website.
1. Disaster or Time Sensitive Alerting
It seems inevitable that at some point, every agency will experience some sort of large scale incident that requires the need to alert the community. Each agency’s “incident” will be different, but there will still be the need to alert and inform in a time sensitive manner.
A website is a tool that allows your fire department to place an alert with links to important information or resources, updates or important phone numbers. The key to alerting is to use as many avenues as possible to reach the largest number of people – and a website should be one of those avenues.
2. Volunteer and Employee Recruitment
Your website is a showcase of who you are. Prospective employees and volunteers want a way to learn about your department in a low key and unobtrusive way. A professional, informative and engaging website will not only provide those prospects with what your department is all about, but it also shows them that you are a professional agency and one they can be proud to work for.
Having no website, or a website that was built the day the internet began is not the best showcase of your agency and definitely isn’t the most professional you can be.
3. Community Education and Information
When can I backyard burn? How do I obtain an incident report? How can I teach my kids fire safety? All these questions and more are likely asked by people in the community you serve and many of them won’t call to ask you those questions. They want to find it online.
A website that contains the answers to every single question your community might ask is a bit overkill – but answers to common questions like: easy-to-find incident report requests, backyard burning information, or FireMed memberships will provide the relevant information your community wants and needs.
4. Not Everyone Has Social Media
Contrary to popular belief – not everyone has Facebook. Or Twitter. Or any of those popular social media platforms that many fire agencies use to disseminate information. Like was mentioned in #1, the key is having multiple avenues to reach your community. A website is one more avenue to reach your community – whether its for time sensitive alerting, education and information or recruitment.
There are many more reasons why a website for your fire department is an extremely beneficial investment. Want to know more – shoot us an email and let’s talk more about how we can help your fire department make its mark on the internet.